LINCH. Pinning it together.

LINCH is part of the word 'linchpin' which means ‘an integral part of a system holding everything together

“The Art You Create Is Precious.” Inspired by the Seth Godin, the author of Linchpin: Are You Indispensable?, we are a team of music people dedicated to making you and your music heard and seen by the world.

Our Story, Our Vision

LINCH is an Artiste Services & PR Agency based in Singapore. Established in 2015, LINCH has been involved with artiste management, music curation, regional touring, and lifestyle PR campaign management in its early years. LINCH currently provides a myriad of artiste services, ranging from digital marketing, public relations, bookings, promotions, DSP pitching, and creative consultancy to our clients.

THE TEAM

  • DEX WONG

    HEAD, ARTISTE SERVICES & BUSINESS DEVELOPMENT

    Based in Singapore, Dex has been involved in the music industry for more than 15 years.

    Throughout his career, he has been involved in many varied roles & organisations related to artist management, regional touring, events management, strategic planning & development, music programming, marketing, A&R, label Services & PR.

    In his spare time, he loves to read autobiographies and watch football / basketball matches. He also likes an occasional whiskey when time permits.

  • DEBBIE YONG

    CONSULTANT, PROJECT & EVENTS

    Hailing from the +65, Debbie's background is in Entertainment and Events, with experience in Stage & Production Management, Content Producing and Community Management.

    When not working, she can be found dancing - in studios, the shower, or randomly on the streets!

  • SONNY WAN

    SONNY WAN

    ARTISTE SERVICES & EVENTS
    SENIOR EXECUTIVE

    For over two decades, Sonny has been involved in the music scene, leaving his mark of bass and guitar playing across multiple bands.

    Currently lending his talents to An Honest Mistake, a dynamic pop punk ensemble that seamlessly weaves in elements of trap, bass synth, hip hop, and R&B, Sonny fully believes that a thoughtful and well-coordinated performance is key to the viewer's experience. With a diverse background spanning Creative Agency work, Real Estate, Hospitality, Travel Tech Startups, and Business Consulting, he's blending creativity with entrepreneurial acumen.

    When he's not crafting melodies or fine-tuning business strategies, you'll often find Sonny immersing himself in PC games and Rock Climbing in nature.

  • CHRISTINA CAI

    CHRISTINA CAI

    ARTISTE SERVICES & PR
    JUNIOR EXECUTIVE

    A fresh graduate from Bachelor of Arts Management at LASALLE College of the Arts, Christina is a freelance dancer who actively performs and teaches at various schools and studios. Her past training as a performer and experiences working with various companies & artists informs her decision-making process as an aspiring arts manager.

    Beside her training in dance, she is passionate about the music and entertainment industry. She is currently working with Ashidy Ridwan, musical artist and founder of Nu Kingdvm Music Group, to create music that expresses who she is.

  • KRISSA CHAN

    ARTISTE SERVICES COORDINATOR

    For Krissa, working in the music industry has been a persistent dream only recently come true. As a current undergraduate student at the University of Western Australia in Perth, her time split between Perth and Singapore has given her the opportunity to attend numerous live music events, a deep passion of hers. With her experience in public relations and her vast knowledge in all things pop culture, Krissa offers a keen eye and attention to detail in creative projects.

    In her spare time, she can be found obsessing over the latest Taylor Swift lyric, or sharpening her own musical talents.