HYBS
Case Study
‘HYBS’, the breezy indie-pop duo (James Alyn Wee and Karn Kasidej Hongladaromp) from Thailand has had a spectacular rise in the global indie music scene. They have amassed a huge number of listeners despite their four single releases, reaching over a million Spotify monthly listeners. With easy-flowing melodies and relatable lyrics, HYBS quickly became a fan favourite across Southeast Asia and other countries.
Their four releases ‘Ride’, ‘Dancing With My Phone’, ‘Go Higher’, and ‘Killer’ have reached a total of 33 million Spotify streams within months since their debut in October 2021. HYBS have more music lined up and an album ready to reach their listeners' hearts in an LP titled: ‘Making Steak’ that will drop on September 1st, 2022.
LINCH X HYBS
LINCH was involved in the PR for HYBS’ album release - ‘Making Steak’. The album received great success from the Singapore, Philippines, Indonesia and Taiwan markets. Landing numerous radio spots and media coverage from MTV Asia, Bandwagon Asia, NME Asia and KKBOX.
LINCH was also involved in the booking of HYBS for the Now Playing Festival 2023, in Bandung.
